Hi, I’m Mavi Laidlaw — a UX/UI, Visual, Product designer who sees the big picture and sweats the details. I craft digital experiences that are not only clean and intuitive, but scalable, accessible, and rooted in real user needs. From building design systems that bring harmony across products to prototyping pixel-perfect interfaces in Figma, I thrive at the intersection of structure and creativity. My background spans enterprise UX/UI, visual, and product design — with hands-on experience leading rebrands, evolving component libraries, and launching features that drive both engagement and efficiency. Whether I’m collaborating with cross-functional teams or mentoring new designers, I bring energy, empathy, and intention to every part of the process. Design is how I solve — clarity is how I lead. When I’m not designing, you’ll likely find me baking sourdough, creating Cricut projects, or getting my hands messy in a local art class. Lately, I’ve been diving into ceramics and flower hammering — because creativity doesn’t stop at the screen.
Modernized and scaled a multi-product design system by transitioning from Adobe XD to Figma, evolving components with accessibility best practices, and streamlining updates via WordPress — driving consistency across global teams.
Created high-fidelity prototypes, conducted A/B and usability testing, and implemented feedback to refine over 10+ design patterns — directly improving product usability and adoption across enterprise software platforms.
Directed a full visual refresh of the Insight platform, aligning branding and iconography across teams and touchpoints — resulting in a unified product experience and increased stakeholder engagement.
Ran a successful freelance design business, leading projects ranging from full brand identities to mobile app launches — including a virtual tequila rolodex app published on the App Store and Google Play.
I’m proud of the connections and relationships that I’ve built over the years. For a full list of additional recommendations, please visit my Linkedin Recommendations page.
“Mavi is a valuable asset because of her exemplary skills in User Experience Design and her constructive and happy spirit bringing joy and motivation to the team. She’s got an eye for detail and can break down the work in meaningful steps to complete it with efficiency. I had the pleasure of working with Mavi to design UI components and create tokens and libraries where Mavi shined like a bright star saving a lot of time and effort through her ‘get it done’ attitude and being able to focus and learn new skills pretty quickly. Mavi is an approachable person with great interpersonal skills. She has a great sense of empathy with users and creates well-thought meaningful and beautiful designs producing optimal user experience for a digital product.”
“I had the pleasure of working alongside Mavi in the same UX team, and even though we didn’t collaborate directly on the same projects, her presence was always felt and appreciated. Mavi brings a unique energy to the workplace; kind-hearted, enthusiastic, and genuinely committed to creating a positive environment. Her determination and optimism are contagious, and she has a wonderful ability to lift the spirits of those around her while keeping the team focused and motivated. Any project is brighter and more engaging with Mavi involved, and her dedication to her work and her colleagues makes her a truly valuable team member. I wouldn’t hesitate to recommend her for any opportunity where empathy, collaboration, and a vibrant team spirit are key.”
“I had the pleasure of working alongside Mavi for the past two years, and they are an exceptional UX Designer and a valued teammate. Their strong grasp of Figma and commitment to keeping files organized made collaboration seamless and efficient. Whether it was managing components, maintaining design systems, or any number of projects we were working on, Mavi ensured our design work remained clear and consistent. Equally impressive was Mavi’s thoughtfulness toward others, especially new team members. They consistently made time to welcome newcomers, answer questions, and help people feel comfortable and supported. Their presence helped foster a positive and inclusive team environment. I highly recommend Mavi to any team looking for a talented and collaborative UX professional.”
Updating the Design system to include responsive components
Created a mobile app to complement an in restaurant tequila tasting event.
Improving the search process from a three-panel to a modal with filters.
Rebrand for skincare products, new logo, new packaging design and new website.
Allowing customers to order ahead at their favorite food trucks
Transform Concepts into Production-Ready Visuals with Precision, Collaboration, and Mastery of Figma
Innovative designer with passion and keen eye for high-quality digital experiences that enhance engagement and elevate user satisfaction. Solve complex challenges with clear design vision for shipping product improvements for design systems that drive consistency, inclusivity, and scalability across teams. Experience mentoring and onboarding new designers….
