Mavi Laidlaw Ui/Ux/Visual Designer

I am a creative and multidisciplinary designer with 7+ years experience creating

innovative, beautiful and engaging visual design experiences for end-users.


Work Experience

AVEVA, Industrial Software, Lake Forest, CA (Fully Remote)
  • Collaborate with PMs to refine product definition and explore UX options to satisfy the product goals in an agile environment.
  • Implemented new features including: redesign of search experience, side sheet guidance, alerts setup and more.
  • Work with Insight Architect, Product owner and UX lead to assist with new framework.
  • Facilitate creation and adoption of design systems, website interaction models, screen designs.
  • Facilitate use of ideation and sketching for storyboards and prototyping; create low- and medium-fidelity prototypes to test proposed Journeys.
  • Communicate with engineers to answer questions and support quality product delivery.
  • Working on the Design system update from Adobe XD to Figma plus assist in the update of the site wide iconography.
  • Presented a product walkthrough at a booth to customers. 

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Web/Graphic/Visual/UX/UI Designer, 2014-2019

Freelance Designer, Los Angeles, CA (Fully Remote)

Client: Tolly’s Treatments – Skincare

  • Redesigned e-commerce website Rebranded all collaterals including: a new logo, product labels, color palette, typography and marketing materials.

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Client: OLA Mexican Kitchen – Mobile App for a Restaurant

  • Led the design for a virtual tequila rolodex mobile app. Worked with the project manager and developers to launch the app on Google Play Store and iTunes App Store.

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Client: Personal Project – Concept App (Truck Line Cutter)

  • I came up with the concept of an App for food ordering at a food truck, called Truck Line Cutter. I made a proposal and as a class project was assigned a team with me as project manager to execute the app build. As a team we collaborated to build a low fidelity prototype, research user expectations, performed user testing, created personas and iterated the design multiple times. Created a high fidelity prototype complete with branding, linking integration of APIs and more.

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Client: Santa Monica College website redesign (Concept)

  • Re-structured the SMC (Santa Monica College) site with user-centered methods in an Agile environment as a team leader in a group of four designers. We began with a client survey, competitive analysis, personas, creative brief, project schedule, project estimate and information architecture. Designed the entire UI, providing prototypes of high- fidelity desktop, tablet, and mobile wireframes, style guides and each UI element. Then built the site in WordPress.

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Client Services Coordinator, 2011-2018

Deluxe Digital Studios, Digital Media Company, Burbank, CA

  • Managed digital workflows for client VOD projects and tracked daily metrics for vendor content
  • Led communications with third party service providers, and content providers including: Disney Digital Studios, Warner Brothers, Paramount Pictures, Sony Pictures Entertainment, Google, iTunes, Netflix, DIRECTV and more.
  • Earned Spot Recognition Award for project completion time and accuracy for over 13 major trailer launches (40+ languages each) for the Disney EST Mastering Workflow. Total earnings upward of $180,000 in billing revenue over the past year with 100% on-time delivery
  • Managed the accurate and timely processing of over $1 million in billing over the last six years
  • Ensured media orders are accurately created in our CMS, including detailed client instructions that I translate into concise operational instructions for internal teams
  • Organized content priority lists daily and delegate tasks to technical production teams throughout the company
  • Drove internal metrics to measure performance and quality of processes to ensure on-time delivery
  • Resolved all client requests and complaints quickly, accurately, and in line with any client SLAs, while keeping sensitive information confidential
  • Created and document specifications, workflows and all new processes for day-to-day business operations while training company staff as needed
  • Monitored, analyze and troubleshoot client rejections and implement corrective actions when needed
  • Commended for successfully leading team on expedited content project for Netflix European TV launch.

This role was a combination with two companies, Ascent Media from 2006 – 2011 where I worked as a content coordinator.


2016 - 2022
  • Google UX Design Certificate (actively working towards)
  • Figma for UX Design (Linkedin Learning)
  • Studio Arts – Intro to UI/UX
  • SMC – UX 1 & UX 2
  • Type Ed – Type 1 -3, Whiskey Type Packaging Design
  • Associates of Arts – Graphic Design (2012-2014)
  • Associates of Arts – Website Software Specialist
  • Bachelor of Arts – Business (Music) | Marketing Minor
  • Dean’s Honors List


Adobe XD
Adobe Creative Suite
Google Material Design System