Product Designer

Innovative Product Designer focused on creating intuitive, inclusive, and impactful digital experiences. Skilled in transforming complex ideas into simple, elegant solutions through thoughtful interaction design,
prototyping and data-informed iteration. Experienced in collaborating across disciplines to align design strategy with business and user goals. Passionate about crafting systems, interfaces, and experiences that
connect people, scale efficiently, and elevate design quality across platforms.

Expertise

Bilingual: English and Spanish

Product & Design Tools

High-Fidelity Interactive Prototyping
Wireframing & Mockups
User Flows
Visual Design
Interaction Design
User Interface (UI) Design
Responsive Design
Design Systems
Ideation & Iteration Design
Typography Principles
Component Libraries
Data Visualization
Accessibility (WCAG)
Cross-Functional Collaboration
End-to-end product design
Mentorship
Micro-interactions
Systems & Product Thinking

User Research & Testing

Usability Testing
User interviews
Concept validation
A/B Testing & Analytics
Card Sort
User stories
Personas
Surveys
Interviews
Qualitative & Quantitative Research
Heuristic Evaluation
User Journey Mapping

Creative Technology

Figma (Auto Layout, Tokens, Variables, Prototyping, Animations, Interactive Components)
Miro
Sketch
Adobe Creative Suite (XD, Photoshop, Illustrator)
InVision
Dovetail
Microsoft Suite
HTML
CSS
WordPress
Balsamiq
Exploring Motion design
Generative AI
Trello
Slack
Google Docs

Work Experience

AVEVA, Lake Forest, CA (2019 – 2025)

Engineering and industrial software.

UX Designer II

Revamped and scaled AVEVA’s enterprise Design System, converting static components into responsive ones across web, tablet, and mobile breakpoints. Enhanced multi-device experiences through user flows, high-fidelity prototypes, and usability testing, and built shared design language that streamlined workflows, improved cross-team collaboration across global, distributed teams, and cut design-to-development handoff time by 20%.
Maintained, evolved, and migrated Design System from Adobe XD to Figma, creating tokens, refining UI specs, and redesigning components to ensure visual consistency, accessibility, and scalability across multiple product teams while supporting cross-functional alignment.
Designed and iterated high-fidelity prototypes to visualize complex workflows and validate design decisions through A/B testing and user research, uncovering insights that improved usability and increased product adoption.
Led end-to-end product design initiatives, collaborating with product owners, managers, engineers, and designers to translate requirements into intuitive, user-centered experiences from concept through implementation, ensuring high-quality execution across multiple products.
Advocated for design best practices by contributing to design reviews, providing feedback on interaction patterns, and mentoring new team members on tools, processes, and inclusive design principles.
Initiated and designed a standardized form component for Design system, researching best practices, creating a flexible Figma component, and collaborating with engineers and designers to ensure feasibility, accessibility, and consistency.

Entrepreneur Mavi Laidlaw Designs, Los Angeles, CA (2014 – 2019)

Freelance UX / UI / Visual / Product Designer

Led full-cycle branding, defining brand vision, typography, and color systems; delivered logos,packaging, marketing materials, and visual design assets that strengthened client identity and usability.
Redesigned e-commerce experiences on Shopify, applying user-centered design, accessibility standards, and responsive layouts to improve usability, engagement, and conversion metrics.
Designed and launched mobile application, created interactive prototypes, user flows, and wireframes, and collaborated with developers to ensure a seamless, high-quality user experience across platforms (iOS & Android).
Collaborated cross-functionally with clients, project managers, and developers to translate business requirements into intuitive, scalable, and visually engaging design solutions, balancing user needs with project goals.

Deluxe Digital Studios, Burbank, CA (2011 – 2018)

Creation to Distribution Company

Project Manager

Optimized workflows for global content distribution, created documentation, specifications, and processes that scaled across teams and improved operational efficiency.
Collaborated with internal technical teams to manage and deliver 13+ major multilingual launches on time to clients (Disney, Netflix), aligning teams under tight deadlines.
Ensured media orders were entered accurately into content management system (CMS), reviewing entries, including detailed client instructions that were translated into concise operational instructions for internal teams.
Recognized for delivery in accurate and timely execution of 40+ multilingual trailer campaigns and for leading expedited workflows that supported Netflix’s European TV launch, earning Recognition Award
Enabled collaboration by training staff, documenting processes, and standardizing operations that supported distribution teams handling $1M+ in annual billing.