Product Designer

Passionate Designer Creating Scalable, Consistent and User-Centered Digital Experiences

Innovative designer passionate about crafting high-quality, scalable digital experiences that enhance usability and drive adoption. Skilled in Figma, prototyping, user testing and translating requirements into creative solutions that improve efficiency and ensure company-wide design consistency. Experienced in mentoring designers and fostering cross-team collaboration to deliver clean impactful products.

Expertise

Bilingual: English and Spanish

Design & Prototyping

High Fidelity Figma Prototyping
Responsive + Mobile Design
Interaction design
Design systems
Accessibility & inclusive design
Visual Design
Iteration
Component Libraries
Figma Tokens
Usability Testing
Information Architecture
Wireframing
Typography
Hierarchy
Composition
Ideation
Micro-interactions
Transitions

User Research & Testing

Usability Testing
User interviews
Concept validation
A/B Testing & Analytics
Card Sort
User stories
Personas
Surveys
Interviews

Collaboration Tools

Figma Auto Layout, Variables, Components
Miro
Sketch
Adobe Creative Suite
InVision
Dovetail
Microsoft Suite
HTML
CSS
WordPress
Balsamiq
Exploring Motion design
AI curiosity/ongoing exploration
Trello
Slack
Google Docs

Work Experience

AVEVA, Lake Forest, CA (2019 – 2025)

Engineering and industrial software.

UX Designer II

Revamped Design System for responsive project, converting static components into responsive ones and enhancing multi-device customer experiences through prototyping, iteration, and user testing.
Led usability testing on 10+ interactive prototypes, uncovering user behaviors and pain points that informed component refinements, increasing customer adoption and improving multi-product alignment.
Maintained and evolved Figma Design System by creating tokens, refining UI specs, creating and updating components, cutting design to development handoff time by 20% and ensuring consistency across the company’s WordPress site.
Assisted in migrating internal Design System library to WordPress, enabling faster updates and providing designers with quicker access to system documentation.
Migrated Design System library from Adobe XD to Figma, building a shared design language that streamlined workflows and improved collaboration across distributed teams.
Conducted icon replacement initiative, achieving visual consistency and alignment that enhanced usability and streamlined team workflows.
Translate requirements into achievable design solutions and collaborate with PMs and engineers in Agile sprints, ensuring high-quality implementations that reduced QA issues and improved team efficiency.

Entrepreneur Mavi Laidlaw Designs, Los Angeles, CA (2014 – 2019)

Freelance UX / UI / Visual / Product Designer

Led full re-brand for Aromatherapy Co. (Tolly’s Treatments) including defining the brand vision with the client which included typography principles, new color palette; delivered logo redesign, packaging labels for multiproducts including air sprays, face masks, lip balms and more products, marketing materials.
Redesigned e-commerce website using Shopify for Aromatherapy Co. (Tolly’s Treatments), improving usability, accessibility, and visual identity to drive stronger customer engagement.
Spearheaded mobile app for restaurant (OLA Mexican Kitchen) tequila rolodex app, leading the design from concept through launch on Google Play and Apple Store and ensured optimal experience.
Collaborated with Project managers, developers to ensure designs were feasible, scalable, and user-centered.

Deluxe Digital Studios, Burbank, CA (2011 – 2018)

Creation to Distribution Company

Project Manager

Optimized workflows for global content distribution, created documentation, specifications, and processes that scaled across teams and improved operational efficiency.
Collaborated with internal technical teams to manage and deliver 13+ major multilingual launches on time to clients (Disney, Netflix), aligning teams under tight deadlines.
Ensured media orders were entered accurately into content management system (CMS), reviewing entries, including detailed client instructions that were translated into concise operational instructions for internal teams.
Recognized for delivery in accurate and timely execution of 40+ multilingual trailer campaigns and for leading expedited workflows that supported Netflix’s European TV launch, earning Recognition Award
Enabled collaboration by training staff, documenting processes, and standardizing operations that supported distribution teams handling $1M+ in annual billing.